5 Tools for Managing Email Newsletters

One of the most popular questions I get all the time for people who are looking to sell products or distribute their content via Email is “What email tool should I use?”. There’s a ton of applications out there for sending email newsletters. This week, I’m going to go over some email marketing tools I have used in my career as a Digital marketer.

1. Mailchimp

Mailchimp is one of the world’s largest email marketing and automation tools. Mailchimp started as a side project by Rocket Science Group. It’s free up until you have 2000 email subscribers. So if you’re just starting out, this is a good tool to use. Mailchimp is great for the following reasons:

  • If you have an e-commerce store — Mailchimp can help you track and send emails to users who purchase specific items on your site or abandon the cart before checkout.
  • For people developing web applications, Mailchimp has a great API to help you trigger emails when your users perform certain actions.
  • Mailchimp has great customer support. They will walk you through whatever you need to get emails sent.

2. Mad Mimi

Mad Mimi prides itself on simplicity and it is extremely easy to use. Its email templates are really simple to work with and they’re great for mobile. Mad Mimi also has subscriber tracking and segmentation to see who’s opening your emails, what they click on and other details.

3. Tinyletter

Tinyletter has become very famous for personal bloggers. It’s the easiest newsletter tool to use with a really simple interface. All you have to do is drag and drop text, add links or images and you’re good to go. What’s best about Tinyletter is that its email templates are easy to read and designed for mobile.

4. Sendy

Sendy is a self-hosted newsletter service. It requires you to have some form of web hosting to store its application and then send emails via your own web address. Say if your website is example.com, you can host your Sendy on mail.example.com and access the application from there. Sendy can be a bit complicated, not just because it requires technical expertise but because it doesn’t have any templates. The service also lacks most of the segmentation that comes with Mad Mimi or Mailchimp.

5. Mailerlite

Mailerlite is yet another easy to use email newsletter app. It has an amazing free plan, for up to 1000 subscribers and comes with all its full features including segmentation and automation. It’s also cheaper than Mailchimp by over 50%.

There you have it. Those are 5 amazing tools for managing email newsletters. If you’ve used any other applications, please respond to this post with a link to them — I’ll love to try them out.

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